WWDC Sells Out in 2 Hours
It's shocking, but I'm not really surprised. As John Gruber put it:
Three years ago it sold out in a month. Two years ago it took a week. Last year it took 12 hours. So, if you want to go, I wouldn’t fuck around.
And indeed he was right. It sold out in two hours. Amazing.
I'm not sure what they'll be doing a year from now - it's likely to get even worse as time goes on. I'm guessing they are just going to have a shorter and shorter sell-out time and let people stay up all night to try and anticipate when they will go on sale.
After all, what else can they do? Raise the price? They'd have to make it 10x to impact the demand in any really significant way, and then the people you really want coming will probably stay away. You want the indie Mac developers that have made it - at least a little, and the soon-to-be indie Mac developers to intermingle and share ideas. This gets the ecosystem going and makes sure that you have great ideas passed around.
I think it's an interesting note that if you were in a long meeting, or might have been sleeping in, you'd have totally missed it. Amazing.